Reciprocal links help direct relevant people to your website. Reciprocal linking is also a likely part of the way search engines such as google determine website rankings in search results.
What is a reciprocal link?
Any link from your website to another website where that website then provides a link back to yours.
Only Link to High Quality Sites
Your website must link to high quality websites. So what is a high quality website? A high quality website is any legitimate website that is relevant to your area of business. So if you are a builder and are linking to the website of one of your suppliers that’s good. If you are a builder and linking to a website about gardening that might be viewed by google as an irrelevant link and be seen as an attempt to manipulate the google search engine and you might be penalised in the search rankings.
An example of a really poor quality website to link to would be any website set up specifically to provide a vehicle for sites such as yours to get back links to manipulate the google search rankings. This was a strategy of low quality Search Engine Optimisation companies in the past and is to be avoided.
For more details you can read more about Google’s policy on link schemes here
Drive Traffic to Your Website
Popular legitimate sites that lots of people use to find services can be a great way to direct people to your site and to piggy back off the money these sites are investing in SEO to get their sites found in google. An easy example would be a directory site like Yellow Pages. Add your website into your listings on such sites. If you belong to a specific organisation relevant to your industry, such as Certified Builders, these organisations often provide a place on their website for you to put a business listing and your website address. Or a customer or supplier might have recommended you on their site and so the potential new client may head to your site from there. There are multiple ways someone might arrive at your website and reciprocal links provide just another way to help people to find out about your business and what you could do for them.
You Scratch My Back, I’ll Scratch Yours
Reciprocal links can also be a great way to build trust between your business and those of your customers and suppliers. It shows your customers and suppliers you value their business and vice versa. It also makes it easier for your customers to find out more about what you are offering them.
Consider linking your site to:
Customer’s websites
Supplier's websites
Industry organisations you belong to
High quality directory sites
Your facebook page, google + page etc
TIP
When you are providing a reciprocal link to another website from your site make sure the link opens up their website in a new tab rather than closing down your website tab and directing them completely away from your website. That means people still have your website open and can easily head back to it. We do this with all reciprocal links for our customers at The Good Website Company.
What is a reciprocal link?
Any link from your website to another website where that website then provides a link back to yours.
Only Link to High Quality Sites
Your website must link to high quality websites. So what is a high quality website? A high quality website is any legitimate website that is relevant to your area of business. So if you are a builder and are linking to the website of one of your suppliers that’s good. If you are a builder and linking to a website about gardening that might be viewed by google as an irrelevant link and be seen as an attempt to manipulate the google search engine and you might be penalised in the search rankings.
An example of a really poor quality website to link to would be any website set up specifically to provide a vehicle for sites such as yours to get back links to manipulate the google search rankings. This was a strategy of low quality Search Engine Optimisation companies in the past and is to be avoided.
For more details you can read more about Google’s policy on link schemes here
Drive Traffic to Your Website
Popular legitimate sites that lots of people use to find services can be a great way to direct people to your site and to piggy back off the money these sites are investing in SEO to get their sites found in google. An easy example would be a directory site like Yellow Pages. Add your website into your listings on such sites. If you belong to a specific organisation relevant to your industry, such as Certified Builders, these organisations often provide a place on their website for you to put a business listing and your website address. Or a customer or supplier might have recommended you on their site and so the potential new client may head to your site from there. There are multiple ways someone might arrive at your website and reciprocal links provide just another way to help people to find out about your business and what you could do for them.
You Scratch My Back, I’ll Scratch Yours
Reciprocal links can also be a great way to build trust between your business and those of your customers and suppliers. It shows your customers and suppliers you value their business and vice versa. It also makes it easier for your customers to find out more about what you are offering them.
Consider linking your site to:
Customer’s websites
Supplier's websites
Industry organisations you belong to
High quality directory sites
Your facebook page, google + page etc
TIP
When you are providing a reciprocal link to another website from your site make sure the link opens up their website in a new tab rather than closing down your website tab and directing them completely away from your website. That means people still have your website open and can easily head back to it. We do this with all reciprocal links for our customers at The Good Website Company.