SEO
Once you have a website you need to ensure your potential customers can find it. This is called Search Engine Optimisation (SEO). Search engines such as google rank sites in order of importance when somebody types a phrase into the search box.
Keywords and phrases are the first and arguably the most important step in SEO. You need to identify the words and phrases people are typing into the search engines when they go online to search for your particular product/service.
Read our article about keywords and phrases here
How difficult it is to get your website to rank highly will depend on how much competition there is for your key words - in other words how many of your competitors are also trying to rank their websites highly for these key words. For some industries it is relatively simple as not many of their competitors have websites or are web savvy. For other industries you will need to hire a search engine optimisation expert in order to get your site a google page one ranking.
There is a lot of good information about SEO in our user guide here
Keywords and phrases are the first and arguably the most important step in SEO. You need to identify the words and phrases people are typing into the search engines when they go online to search for your particular product/service.
Read our article about keywords and phrases here
How difficult it is to get your website to rank highly will depend on how much competition there is for your key words - in other words how many of your competitors are also trying to rank their websites highly for these key words. For some industries it is relatively simple as not many of their competitors have websites or are web savvy. For other industries you will need to hire a search engine optimisation expert in order to get your site a google page one ranking.
There is a lot of good information about SEO in our user guide here